Abbott Nutrition

Abbott Nutrition sought to raise the awareness of the health consequences of prolonged picking eating behaviors in children and to position PediaSure and PediaSure Complete as the only clinically proven complete and balanced nutrition for picky eaters.

Explaining the story of the science and its end benefi ts was vital for establishing the supplements' unique place in the hearts and minds of both pediatricians and parents.

We developed a strategy and scientific story for the supplements that focused on communicating picky eating causes and raised awareness of the consequences of leaving these behaviors unchecked. We also developed a parent-physician encounter program to improve communications and drive parents' acceptance of the products via healthcare professional endorsement.

Our story and branded applications helped Abbott Nutrition guide consistent and relevant messaging, and strengthen ethical support and endorsement from healthcare professionals around the world.