About GDBD

Guard Dog™ Brand Development (GDBD) is a novel brand development agency specializing in healthcare.

As an award-winning consortium of brand development, implementation, and market research experts, GDBD is unique. We have over 50 collective years of healthcare brand development, advertising, marketing, medical education, interactive, and public relations experience. GDBD has guarded healthcare brands at every stage of development – from molecules with unique mechanisms of action to blockbuster pharmaceuticals to novel medical devices to leading hospitals and health systems. As an independent agency, our structure allows us to be nimble, flexible, and agile in creating best-in-class teams for each of our clients – each team under the personal attention of a managing partner. GDBD’s proven proprietary brand development process and consortium model allows us to be extremely efficient and cost effective. You will notice the difference from the first meeting.

What do we mean by fiercely protective™?

It means GDBD:

• Proactively guards the brand identities we’re entrusted with
• Proactively guards our clients’ bottom line
• Consistently goes beyond expectations
• Rejects mediocrity
• Always reflects on our clients’ business
• Enthusiastically and passionately embraces science, medical technology, healthcare, and the power and value of branding