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Corporate Brand Development Capabilities for Companies, Hospitals/Health Systems or Non-profit Organizations

Brand Strategy

  • Investor & corporate communications
  • Corporate brand valuation assessment (AID Ratio™)
  • Communications & competitive audits
  • Mission/vision evaluation
  • Brand identity strategy elucidation (archetype, position, value proposition) and workshop
  • Brand STORY™ and workshop; messaging
  • Brand identity strategic brief

Strategic Brand Design

  • Name and architecture
  • Brandmark (logo)
  • Tagline
  • Color-emotive analysis
  • Look and feel
  • Creative expression
  • Typography

Brand Implementation

  • Branded applications and templates
  • Brand standards & guidelines (Brand Book)
  • Branded environments
  • Wayfinding/signage
  • Annual reports
  • Brand stewardship and training
  • Corporate brand valuation assessment (AID Ratio™)