Infinity Pharmaceuticals

Infinity Pharmaceuticals, an innovative cancer drug discovery and development company, wanted to introduce itself to the oncology community at ASCO in a way that reflected their distinctive creative nature and potential.

We helped by creating new branding – "Creatively turning insights into innovations" – that focused on Infinity's mission to discover, develop, and deliver to patients best-in-class medicines for the treatment of cancer and related conditions.

Thus, the visual identity system that we developed could be applied in an infinite number of ways, depending on the communication need. Applications included the exhibit booth, print, and electronic media, all of which conveyed Infinity's proven scientific expertise with its passion for developing novel small molecule drugs that target emerging cancer pathways, including the Hsp90 chaperone system and Hedgehog pathway.

The new branding truly reflected Infinity's vibrant corporate culture, supported its business strategies, and transformed the way the company expresses itself both verbally and visually.