Close Window

Maria Casini

Co-President & Managing Partner

Strategic Brand Design

Guard Dog Brand Development, LLC

Maria Casini is the co-founder of Guard Dog Brand Development. With over 25 years of brand development, advertising, and design communications experience, Maria Casini applies her proven brand-building expertise, working with her clients to exceed expectations and get powerful results. Her consumer approach to professional advertising has lead to an impressive career with key creative management positions in prestigious pharmaceutical communications agencies including Grey Healthcare Group, Ogilvy Healthworld and Accel Healthcare Communications.

As the founder of Maria Casini Design Corp., a New York-based strategic brand design studio, Maria and her team have serviced clients including public relations giant Edelman as well as pharmaceutical clients, Novartis, Merck, AstraZeneca.

Ms. Casini has spearheaded corporate brand identity initiatives for Infinity Pharmaceuticals, the Multiple Myeloma Research Foundation, Human Genome Science, Otsuka America, Ochsner Health System, and others and has experience across a wide range of healthcare categories. She is adept in helping a brand's essence resonate with a wide audience by visually interpreting a brand identity. Maria also has the innate ability to translate complex medical information into easy-to-understand graphic schematics that quickly communicate to target audiences. In that vein, she has successfully represented many pharmaceutical brand mechanisms of action and technologies with this specialized form of visual communication.

Ms. Casini has significant experience with consumer brands from Procter and Gamble, such as Olay, Folgers Decaffeinated Coffee, Crest Gumcare, Aleve, and Nyquil, and has communicated the benefits of those brands visually to both a consumer and professional medical audience.

Maria has received numerous awards, including being named Healthcare Businesswomen's Association Rising Star 2003, and receiving Platinum and Gold Hermes Awards, Communicator Awards, multiple American Graphic Design Awards, two Silver Davey Awards, Creativity Annual Awards, multiple RxClub Awards of Merit, a Gold InAwe Award, and a Manny Award. She has also been featured in NGP Pharma, Future Pharma, PharmaVoice, Medical Marketing & Media, PMT Magazine, and Communication Arts.

Maria is a member of the Healthcare Businesswomens Association, The Society of Healthcare Strategy and Market Development, the American Institute of Graphic Artists, The Art Director Club and the National Association of Professional Women.