Otsuka America Pharmaceuticals

In conjunction with the rapid globalization of its operations, Otsuka needed to introduce its new corporate symbol and corporate brand identity to the United States – with its new corporate symbol that conveyed Otsuka's energetic commitment to human happiness through good health.

To implement a strong, consistent, and cohesive brand identity, we developed the stationery suite, visual system, look and feel, creative expression, and standards and guidelines for brand identity implementation.

With the new guidelines and standards, implementation was seamless across all three U.S. Otsuka companies and adopted readily, with the resultant brand image in the U.S. being consistent and cohesive with that found at the Japanese headquarters.