GUARD DOG BRAND DEVELOPMENT CO-FOUNDER NAMED AS ONE OF PharmaVOICE's 100 MOST INSPIRING PEOPLE

Camille DeSantis honored for her visionary work as a strategic leader in the life sciences industry

New York, NY (July 28, 2008) - Guard Dog Brand Development^® (GDBD) announced today the receipt of the prestigious "PharmaVOICE 100" award by its co-founder and director of brand strategy, Camille DeSantis. Announced in the July/August 2008 issue of PharmaVOICE, the annual award recognizes those in the life sciences industry who inspire and motivate - setting the standard for today, changing the shape of tomorrow, and encouraging others to do the same.

"With rare strategic insight, Ms. DeSantis sees the bigger picture where global healthcare, wellness, patient care, bioscience, and the pharmaceutical industries converge.

Ms. DeSantis can listen to a discussion and sum up the strategy behind what needs to be communicated in just a few words... to confidently encourage clients to think beyond their comfort zone to make their brands the best possible in their respective space," state the editors of PharmaVOICE in Ms. DeSantis' award profile.

Camille DeSantis has over 25 years of award-winning brand healthcare and life sciences brand development experience. After a series of increasingly high-level strategic positions, in 2007, Ms. DeSantis co-founded Guard Dog Brand Development, LLC. She is the creator of numerous brand development processes, and has pioneered the use such processes in the life sciences industry.