GUARD DOG BRAND DEVELOPMENT TO WELCOME ATTENDEES OF THE PHARMAMED MARKETING & MEDIA CONFERENCE & EXPOSITION

NEW EVENT DEDICATED EXCLUSIVELY TO THE SUCCESSFUL MARKETING OF PHARMACEUTICAL, BIOTECH, AND MEDICAL PRODUCTS

New York, NY (September 10, 2008) - Guard Dog Brand Development^® (GDBD) will be the hosts of Booth #209 at the PharmaMed Marketing & Media Conference & Exposition on September 15-16, 2008. Maria Casini, Co-President, Managing Partner, Strategic Brand Design, of GDBD will welcome attendees to GDBD's booth and explain how brand development can drive awareness, valuation, and growth of pharmaceutical and life sciences companies and their innovations. The event will be held at the Hyatt Regency New Brunswick, New Brunswick, NJ.

"Brand identity development is a blend of brand strategy and strategic brand design," states Ms. Casini. "Brand identity is about developing a strategy and a relevant and motivating experience of a brand for all key stakeholder groups; it is not just the development of a trade name or a logo," added Camille DeSantis, Co-President, Managing Partner, Brand Strategy and Client Services, of GDBD.

The PharmaMed Marketing & Media Conference & Exposition is presented by MX and MedAd News.