GUARD DOG BRAND DEVELOPMENT RECEIVES HONORABLE MENTION AWARD FOR THE MULTIPLE MYELOMA RESEARCH FOUNDATION CORPORATE IDENTITY CATEGORY IN THE 39TH ANNUAL CREATIVITY AWARDS

New York, NY (November 18, 2009) - The 39th Annual Creativity Awards has named Guard Dog Brand Development Honorable Mention winner for the Corporate Identity Program it developed for the Multiple Myeloma Research Foundation (www.themmrf.org).

The 39th Annual Creativity Awards received thousands of entries from 37 countries and 37 U.S. states. This year, judges from some of the United States' most prestigious design firms evaluated the work produced by their peers and students. The competition showcases work from around the globe in the Annual Book published after the close of each year's competition and sold in bookstores around the world.

"The MMRF aspires to excellence in its relentless pursuit of innovative means that accelerate the development of next-generation multiple myeloma treatments that extend the lives of patients and lead to a cure," said Camille DeSantis, co-founder and co-president of GDBD. "We at GDBD could not help but be inspired by them, ensuring their mission was better embodied by their corporate identity."

"The revitalized MMRF brand identity has built a stronger emotional connection to our audiences and better represents our unique organization's vision and achievements. The messages and images developed by GDBD illustrate that powerful thinking advances the cure at the MMRF," noted Kathy Giusti, Founder and CEO, MMRF.

"Having a healthy brand identity is so much more than just a logo or a look and feel. It's about uncovering the balance between a brand's emotional benefits and functional assets, and understanding how best to represent the organization, particularly a leading organization such as the MMRF," said Maria Casini, co-founder and co-president of GDBD. "We are thrilled that the corporate identity of the MMRF has been honored with this most prestigious award."