GUARD DOG BRAND DEVELOPMENT PROUD TO BE AN EVENT SPONSOR OF THE XCONOMY FORUM: BOSTON'S WAR ON CANCER

New York, NY (October 13, 2010) –Guard Dog Brand Development is proud to be an event sponsor of the Xconomy Forum: Boston's War on Cancer on Wednesday, October 20, 2010, from 2:30 – 6:00 pm hosted by Millennium: The Takeda Oncology Company, 35 Landsdowne Street, Cambridge, Massachusetts.

"Advances in biology over the past 40 years have ushered in a wave of targeted therapies that have proven in some cases to be more effective than traditional chemotherapy and radiation treatments," said Maria Casini, co-founder of Guard Dog Brand Development, a boutique company with a particular expertise in early science and brand identity development for oncology products.

Camille DeSantis, co-founder of Guard Dog notes "With most of these oncology advances coming out of the Boston area, and given Guard Dog's expertise in oncology, we believed it critically important to sponsor this event, which will convene some of the industry leaders who are crafting new strategies for fighting this complex and deadly disease."