CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION ANNOUNCES 26 NEW FOUNDING CORPORATE MEMBERS

FAST-GROWING TRADE GROUP NOW NUMBERS NEARLY 700 TOTAL COMMUNITY MEMBERS SINCE ITS FORMATION THREE MONTHS AGO

Wakefield, Mass. (August 17, 2011) – The Customer Experience Professionals Association (CXPA) today announced the addition of 26 new Founding Corporate Members, increasing the total number of organizations in this membership category to more than 60. The CXPA has now attracted nearly 700 total community members ‒ including Corporate and Individual Members ‒ since its formation in the spring.

The new CXPA Founding Corporate Members include:

Led by respected experts in the customer experience field ‒ Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair ‒ the CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the discipline of customer experience management.

“Jeanne and I are extremely gratified by both the tremendous initial response we have seen regarding the formation of the CXPA, and the large number of customer experience professionals who have already joined in the first 90 days of the association’s existence,” said Temkin. “The CXPA is clearly fulfilling a need in the customer experience community for a unified, informed, collective voice to guide the evolution of this dynamic and important field.”

The CXPA offers membership in two categories: Individual and Corporate. Individual Membership is for customer experience professionals in the field. Corporate Membership is open to companies, government agencies, non-profits, educational institutions, tool providers, and others offering goods and services related to the field of customer experience. Corporate Memberships provide an unlimited number of Individual Memberships to employees. Additional information about CXPA’s membership structure, benefits, and dues can be found at cxpa.org/join.

About CXPA
The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. The CXPA’s members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology, and Vivisimo. Clarabridge, Inc., Corsential, and ResponseTek are CXPA Silver Sponsors. For more information, visit cxpa.org and twitter.com/#!/CXPA_Assoc.